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German mobility service provider Choice starts business activities in Spain


Choice Spain & Portugal S.L. with headquarters in Madrid founded

Nuremberg, Dec. 3rd, 2018 | With effect from 01.11.2018, the German mobility service provider Choice GmbH has founded the subsidiary Choice Spain & Portugal S.L. based in Madrid. Choice is expanding its full Mobility-as-a-Service offerings to the Iberian market. The aim is to support new and existing customers such as vehicle manufacturers and importers, their trading-network partners as well as independ-ent mobility providers in the realization of individual mobility projects.

From (corporate) carsharing to long-term-rental, from web and app developments to operative services – Choice Spain & Portugal S.L. brings the complete, individually customizable range of services of Choice GmbH to Spain and Portugal. With Alberto Paradela Sanchéz, most recently Key Account Manager at Jaguar Land Rover Spain, a local industry expert takes over the position of Country Manager Spain & Portugal in the newly founded company. “The automotive industry is undergoing great change. With Choice, we want to be part of the history of this transformation”, says Alberto Paradela Sanchéz.

“True to our claim 'wow the world', we have taken the first step towards the internationalization of our brand with the launch of Choice Spain & Portugal S.L. We are now able to offer our tailor-made mobility solutions outside of Germany as well", says Choice CEO Jürgen Lobach.

Barbara Schmoll, Head of International Business Development at Choice in Nuremberg, is responsible for the expansion of the business segments. She comments: “International markets require country-specific know-how. Mr. Alberto Paradela Sanchéz is an expert with many years of experience in the Spanish automotive and mobility sector, who will help us to tailor our range of forward-looking, full-service mobility solutions to the market conditions of Spain and Portugal."


Please contact me about the following topics
Carsharing Long-term rental Short-term rental Web & App Fleet management Lead generation Test drive event Vehicle wholesale Franchise Human ressources Damage claims management Operative services IT software
Your direct contact
Barbara Schmoll
Barbara Schmoll
+49 911480499-23
+49 151 58049923
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#Carsharing #Short-term rent #Fleet management #Long-term rent #Lead generation #Test drive event #Vehicle wholesale #Franchise #Human resources #Damage claims management #Operative services #Web & App #IT software
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Please contact me about the following topics
Carsharing Long-term rental Short-term rental Web & App Fleet management Lead generation Test drive event Vehicle wholesale Franchise Human ressources Damage claims management Operative services IT software
Your direct contact
Barbara Schmoll
Barbara Schmoll
+49 911480499-23
+49 151 58049923