Nuremberg, April 19th, 2018 | Along with the rebranding of the company, Choice GmbH also launches its brand-new website. To match the extensive range of tailor-made, trendsetting mobility solutions, www.choice.de enables the user to display online content according to his/her individual mobility interests and demands.
Through an innovative feature called “Choose Your Content”, the user generates a “website within the website” by selecting different topics such as car sharing, long term rental or fleet management. The compiled content can be shared via social media or email, and even be retrieved later if the created URL is saved and re-entered. Another innovative feature of the new Choice website is the optional color picker. The selection of colors matches the four primary colors of the new Choice CI. Users can choose between a blue, green, orange or yellow background.
In terms of content, the homepage not only offers information on the entire range of services offered by Choice GmbH (menu item "Business"), but also extensive reports of successful projects ("Stories"), a presentation of the people behind Choice (“Team”), all previously published press releases as well as current job offers. In addition, the website offers a contact form for all kinds of inquiries as well as a password-protected section for employees, customers and business partners of Choice GmbH.
The website is available in German and English language and is optimized for mobile devices with a responsive design.
"In recent years, our team has implemented many great projects. The new Choice Homepage is clearly one of my personal highlights. The possibility of compiling individual content and displaying it on a personal website is an interactive added value for the user. This feature is extremely innovative and fits our company philosophy of tailor-made, inspiring offerings "says Maximilian Groll, Head of Marketing, Creativity & Innovation at Choice GmbH.